The New World Of Advertising & Marketing

Business as usual in the world of advertising and marketing is over. At April/Vaughn Advertising, that's the reality that drives all of our efforts on behalf of our clients. We offer services for from logo design to marketing campaigns to mobile and web presence.


Experts in radio and tv marketing.


Your brand, your product, your big idea…it is worth pursuing. We believe in creating opportunities for elite brands, intrepid startups, and passionate innovators to change the world.


Concept, Design, Print … we have you covered.


We are full service in web design from mobile friendly sites with impact to social media campaigns.

Interactive Bonding
& Making Friends

Gone are the days when an advertising agency could only create ads. Now through social media, we can also create an interactive bond between our clients’ brands and their target audiences and provide fans with a constant flow of unique opportunities and experiences. It’s called making friends.

Larry April

Partner & Content Director

Larry April’s background includes 7 years at Kenyon & Eckhardt International in Boston, working as a copywriter on national accounts such as Lincoln-Mercury, Underwood Deviled Ham, Converse Footwear and Mass Mutual Insurance. Following this, Larry April opened his own advertising agency in Boston, April & Lyon, Inc., where he served as Co-Managing Partner and Creative Director. In 1986, Larry moved to Santa Cruz, California as a Principal and Creative Services Director of Selective Software, a national company selling business and entertainment software for the PC. Larry April Advertising, which preceded April/Vaughn, was started in 1989.

Victoria Vaughn

Partner/ Account Services & Media Director

As one of the partners of April Vaughn Advertising, Victoria is instrumental in the branding process, from research and strategic development to implementation and execution. Her project management skills and experience help Victoria to design a marketing blueprint specifically designed to each of our clients. She works tirelessly to understand our clients business needs and goals even if that means spending a day in their business observing their processes. Her more than 20 years of experience include marketing and advertising in broadcast media, digital media, retail marketing and retail management.

Favorite Quote “The best thing about the future is that it comes one day at a time.”

― Abraham Lincoln

Running Red Lights

The way people drive says a lot about the times we live in. Back in our parents day, it was a rarity to see a car run a red light. Not anymore. These days, everybody is in way too much…

How to brand successfully in a recession

As businesses struggle to recover from what Time Magazine has dubbed “The Decade From Hell,” I would like to share my thoughts with you on what advertising agencies must do to help their clients remain successful in a down economy….

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